How To Create A High Ticket Package In 20 Minutes
Do you ever procrastinate? (I certainly do!)
Sometimes our minds can play tricks on us that convince us that something that needs to be accomplished will take much longer than it is. Then, we inevitably put off what we know is necessary.
Every coach needs a high-ticket package. Yet so many coaches get bogged down in a million details and never cross the finish line. Today I’m sharing a no-fail high ticket package creation system that you can use to create your high ticket package today.
Before we begin, I want to clarify that you will be creating a package for your ideal client. You have to be clear on this piece in order to create your offer in 20 minutes. If you aren’t clear it just might take a little longer.
Let’s create your package together now by creating what I call a “Confidence Card.”
Create a new document. Give it a title. (I.e. 12-month Private Coaching, XYZ Coaching Program)
Your Confidence Card is a brief document that organizes all the key details of your package in a convenient format for quick referencing.
Create a section called “Big Idea” at the top and fill it in.
The first thing you should write on your confidence card is your big idea. Your big idea is the basic gist of your package. Is it group coaching, private coaching, or a VIP day? And what is the Key Result you are helping the client achieve? This should be 2-3 sentences.
List the Benefits
Write out a bulleted list of 5-10 main benefits of your offer. Think about all the great things your clients will get out of working with you. Here’s an example of part of my benefit list for the Powerhouse Mastermind program:
- Creating a clear plan to hit 6-figures+ in annual revenue as a coach.
- Clarity on key, client-attracting, marketing message.
- Designing a high value package that creates a massive results/impact for the ideal client.
- Boosts your confidence in offering and selling your coaching offer.
- Align your mindset to support 6-figure or 7-figure revenue goals.
List out the Deliverables
Your deliverables are the elements you are including in your package. This is where you detail out the number of calls, the type of access the person has to you, where the community lives (often in a Facebook Group), and more. List out EVERYTHING included!
I like to rely on my current offers to create bonuses. My favorite bonus to offer is called the “Ultimate Lead Generating Bundle.” The bonus that we’ll use for this exercise is a copy of my email writing framework that includes: 100 email subject lines that get opened, complete online funnel copy sample. Sometimes my clients who run group programs will include a 1:1 call with them as a bonus. You have options!
The important thing to remember when choosing your bonuses is to be intentional. Think through what your ideal client wants. Don’t just throw in some random resource you have laying around. Think about what will supplement your client and be an extra help to getting him/her the result they want.
Decide on Pricing
I suggest offering more than one payment plan option. If your offer is one installment of $10,000 – you can also provide a monthly plan. Usually, you create a payment plan that is a slightly higher cost overall than the single payment option.
So if a program was $10,000, you could offer six monthly payments of $1700 with a downpayment of $1000. This brings the total program cost to $11,200. The reason why payment plans cost more is because your company is now financing your client, and there is more work involved to manage their client account.
Fast Action Pass
The last element that you can add to a high ticket coaching package is a fast action pass. A fast-action pass is a “bonus” that you can get for purchasing within 24 hours after launching.
This is a predetermined add-on to the offer that you can give as an incentive for the person to take action and decide within 24 hours. Make it SUPER juicy. I recommend deciding on this beforehand so you don‘t have to think about what to add in during a sales conversation.
And there you have it… your high ticket package is created AND you have a Confidence Card written out for it. Way to go!
I’d love to hear about your experience following this formula.
Let’s connect in my free Facebook group.
Share your Confidence Card in the group and tag me!
Hi, I am Amy Yamada.
a Business Coach, Entrepreneur and Author of my signature "Create, Connect, Offer" system
When you market yourself and your business in an authentic and loving way, you attract authentic and loving clients. When you have a sales conversation that is inspiring, heart-centered, and dedicated to making a difference, your BEST clients will be thrilled to work with you!
My team and I are dedicated to helping you build a deep connection with yourself, your vision, and your audience so you can make a big difference for your ideal clients and create the income you desire! Over the last six years, I have coached hundreds of entrepreneurs and spoken in front of thousands of them on how to create unique marketing messaging, write e-mail copy that personally connects and converts, and have heart-centered sales conversations with the RIGHT clients.
Once you learn these skills, you can build ANY level of business you’d like.
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