Master High Ticket Sales
Swipe My 7 Step Framework
Are you struggling with charging what you’re worth for your services? Or do you long to sell High-Ticket Coaching Packages but you have no idea where to even start?
Today I’m going to share all of my secrets (shhh) with you to let you in on exactly how I sell my High-Ticket Packages so successfully so that you can feel confident that you are accurately pricing your offer and providing the highest value you can for your clients.
My 7 Step Framework will help you to build out your offer so masterfully that by the time you’re done, you can sell your VIP Day, 1:1 Coaching Package, Luxury Retreat, Group Coaching Experience, Mentorship, or even, your High-Level Course with confidence.
Here’s exactly how to do it.
Collaboration
No matter what your niche is, each of your clients has a common thread of what they are struggling with and why they would come to you to help them to move past this struggle. Your job in this step is to find out exactly what that pain is and the words that they use to describe it.
A question to ask yourself or your client is, “What is your most vulnerable thought?” Once you’ve come up with the answer, you use similar wording so that you can create connections and then design your package around that vulnerability and how you solve their problem.
Go deeper than “How To”
Specialization is key to selling a package you have confidence in. What are you great at? What do people ask you for help with? What could you talk about for hours and never get tired? What do I want to be known for?
All of these questions are a great place to start when creating your packages because it helps you to differentiate and stand out when you are talking to your clients about how you can help them to solve their biggest problems.
Step 3: What’s Your Delivery Method?
What type of coaching will bring out the best in your services? What do you feel called to offer to your clients? Maybe your clients have even suggested some services they would love to see you provide. Some of the packages could be, VIP Days, Premium One On One 6 or 12 month packages, Luxury Retreats, or maybe even a combination of services.
What are you offering that they absolutely can’t walk away from? Your offer should be clear and talk about whether it’s results-driven, experience-based, or a hybrid of both.
Step 4: List Out The Benefits
Benefits = Results. Your clients want to know the results they will get from your program. What will your services provide them with? A great way to talk about this to your clients is to create a Benefit Statement. Here’s how you create your statement.
One of the benefits of stepping into_____________(name of program) is to create___________(what you help them do) so you can__________.(the specific result you help them achieve)
Step 5: Create Undeniable Value
Benefits = Results. Your clients want to know the results they will get from your program. What will your services provide them with? A great way to talk about this to your clients is to create a Benefit Statement. Here’s how you create your statement.
One of the benefits of stepping into_____________(name of program) is to create___________(what you help them do) so you can__________.(the specific result you help them achieve)
Step 6: Create Your Confidence Card
This is my favorite step! You can use this card as a cheat sheet when you are talking to your clients about the services you provide them. Do this exercise with me now.
Write down the name of your package offering.
Now fill in the blanks.
This____________(name of package or program) is designed for___________(person your program serves)____________(who want this) and are struggling with__________(pain point).
The Confidence Card is perfect for when you want to draw in your client and tell them exactly how you can help them get the results they desire!
Step 7: Create Your Promotional Campaign
Here’s where you determine exactly how to attract your ideal clients and where to find them. The beautiful thing is that there are so many ways to find your ideal clients in the online space so that you can use any method that’s comfortable for you. Here are a few ideas:
- Online Funnels
- SEO
- Speaking
- Networking
- Webinars
- FB Groups
So now that you have all of the steps it takes to sell your High-Ticket Packages, I’d love to hear exactly how you implement them in your programs.
If you like this tip and you want to hear more, join us in our Facebook Group.
Hi, I am Amy Yamada.
a Business Coach, Entrepreneur and Author of my signature "Create, Connect, Offer" system
When you market yourself and your business in an authentic and loving way, you attract authentic and loving clients. When you have a sales conversation that is inspiring, heart-centered, and dedicated to making a difference, your BEST clients will be thrilled to work with you!
My team and I are dedicated to helping you build a deep connection with yourself, your vision, and your audience so you can make a big difference for your ideal clients and create the income you desire! Over the last six years, I have coached hundreds of entrepreneurs and spoken in front of thousands of them on how to create unique marketing messaging, write e-mail copy that personally connects and converts, and have heart-centered sales conversations with the RIGHT clients.
Once you learn these skills, you can build ANY level of business you’d like.
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