All About Calling Your Audience to ACTION!
One topic that’s been coming up a lot lately in my community has been “calls to action,” or “CTA’s” for short. Whether you’re newer in business or you’re further along and you’re continuing to put yourself out there… you want to inspire your audience to take some kind of action to go deeper with you.
Your call to action can be anything from signing up for a freebie to joining a Facebook Group, to booking a sales call or even to directly purchasing something from you. You’ll cover it all as an online business owner.
I’m good at creating powerful calls to action, but I wasn’t always that way! I’ve had to learn through trial and error and coaching from my mentors how to make a CTA that works. I’m boiling down what I’ve learned into my top two tips, so keep reading.
one
Be transparent.
As I was starting to speak on stages more over the years and starting to do more webinars and Facebook lives, like one of the things that I struggled with was finding the right words to say that would inspire someone to book a call with me.
I realized when I beat around the bush out of fear of asking them to take the specific action I was looking for, the less effective I was. When I was super generous, authentic, and upfront about the action I wanted the listener to take, I booked more calls.
And I’ve found I’ve had the warmest and best leads when I say that the call is to explore working together because it is. I may book a fewer quantity of calls, but the calls I do book are with people who want to hear about my offer.
I recently hosted a one-day virtual event and over 80% of the people booked a call. All of these people KNEW that the call was going to be about exploring joining my Powerhouse Mastermind, too. It is possible to call forward the people who are serious about working with you and who want what you have. Strive for this!
two
Focus on what “they” want.
I’ll say it again, focus on what your ideal client wants. Not what you want for them, what your ideal client wants for himself/herself in the present moment. Connect what they want with your offer. Your offer is the bridge that gets them to what they want.
For example, I might say something like:
“If you are a coach who’s wanting to make a bigger difference in the world and you want to attract more clients and make more money and help more people, I can help. Part of what you’re struggling with is putting yourself out there in an authentic way. You want to get clear with your messaging and you want to be dialed in on what you’re offering. This is where I come in….”
Then I would describe the program and state that we’ve opened up spots, or started enrollment, or whatever is applicable. I like to end with “If you resonate with me and you know that I can help you, let’s get on a call right now!”
What I’m doing is meeting them where they are right now. I’m thinking about what it is that they want. And I’m speaking into how my program helps them get there and inviting them to jump on a call with me to see if this is going to be their best next step.
I am confident if you implement these two hot tips in your CTA’s, you’ll get much better results booking for calls, getting more opt-ins, and selling your services!
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Hi, I am Amy Yamada.
a Business Coach, Entrepreneur and Author of my signature "Create, Connect, Offer" system
When you market yourself and your business in an authentic and loving way, you attract authentic and loving clients. When you have a sales conversation that is inspiring, heart-centered, and dedicated to making a difference, your BEST clients will be thrilled to work with you!
My team and I are dedicated to helping you build a deep connection with yourself, your vision, and your audience so you can make a big difference for your ideal clients and create the income you desire! Over the last six years, I have coached hundreds of entrepreneurs and spoken in front of thousands of them on how to create unique marketing messaging, write e-mail copy that personally connects and converts, and have heart-centered sales conversations with the RIGHT clients.
Once you learn these skills, you can build ANY level of business you’d like.
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