Master This ONE Thing to Scale to 7-Figures
There was a time in my life when I was accommodating. I wanted to be everything to everyone, and this attitude spilled over into my business too. I wanted to be successful, and I thought I needed to shape myself and my business into what potential clients wanted or needed to make that happen.
This approach served me in the beginning, but it wasn’t successful long term. I was left feeling unfulfilled and stressed out, AND the people I was attracting weren’t the best fit.
Fast forward to today. My business has generated 7-figures in sales for a few years in a row now, and I LOVE having a community of ideal clients and programs that align with me and help me use my skills and gifts to serve my clients.
How did I get from perpetual people pleaser to aligned 7-figure business owner?
The ONE thing you need to master in order to scale is IRRESISTIBLE MESSAGING.
You can work hard (and spend lots of time and money) creating a marketing funnel with beautiful imagery and words. Still, if your messaging isn’t straightforward and irresistible, then none of it will work like you want it to.
On the other hand, when your messaging is dialed in and irresistible to your ideal client, then everything you do produces massive results.
People don’t just buy products or services. They buy into the message and what possibility it opens up for them. We know that certain car brands project different images because of the messaging used to market the car.
Some people like to drive BMWs or Mercedes because of their message to the world. We’ve been programmed by the messaging to believe that someone who drives a car like that is successful, smart, or wealthy. It’s not necessarily because it’s their favorite car. They are buying onto the message.
That’s why it’s essential to create an irresistible message. If your message is irresistible, it doesn’t matter what specific tactic you are selling. When your message is so clear your ideal client can determine quickly and easily that you are the person they need to work with.
Need help clarifying your marketing message?
Get the FREE Clear Message Workbook. I walk you through the 5 step framework my clients and I use to create and refine our marketing messages.
Hi, I am Amy Yamada.
a Business Coach, Entrepreneur and Author of my signature "Create, Connect, Offer" system
When you market yourself and your business in an authentic and loving way, you attract authentic and loving clients. When you have a sales conversation that is inspiring, heart-centered, and dedicated to making a difference, your BEST clients will be thrilled to work with you!
My team and I are dedicated to helping you build a deep connection with yourself, your vision, and your audience so you can make a big difference for your ideal clients and create the income you desire! Over the last six years, I have coached hundreds of entrepreneurs and spoken in front of thousands of them on how to create unique marketing messaging, write e-mail copy that personally connects and converts, and have heart-centered sales conversations with the RIGHT clients.
Once you learn these skills, you can build ANY level of business you’d like.
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