Attract Your Best Clients with THESE 5 Steps
Influence Your Audience for Good and Empower them to Take Action Through Your Well-Crafted Message
There’s an old marketing saying that goes like this… “if you talk to everyone, you talk to no one.” It can be tempting to stay broad with your message so you don’t limit anyone from working with you.
The truth is lukewarm messaging produces lukewarm results. The most common signs you get to refine your message:
- You feel like you’re coming off too salesy when you talk to potential clients about how you can help them.
- You are super unclear and have difficulty figuring out what to share on social media or your email list.
- You aren’t attracting the right people to your sales calls. People are either not a fit for your offer or have no desire to invest in working with you.
If any of these describe you, I recommend you hone in your messaging and get specific so you can attract your ideal, soulmate clients.
I have an easy-to-follow system to help you get clear on your message. It’s called Oftentimes Messaging, and I’m going to teach it to you today.
1. Choose a Dream Client
Bring your ideal client to mind to act as your dream client while you craft your message. This is about someone who is like you, 3 years ago. Ideally, someone who is influential in their social circle too, because they will be more likely to share their breakthroughs and refer you to other people.
2. Go Deep on the Result You can Help Your Dream Client Get
With your dream client in mind, think about what he or she wants more than anything in the area you help people with. Once you have their results in mind, I want you to dig deeper than the surface level result by asking yourself WHY they want that result.
Take it another step and ask, so what?
They want to attract more clients → so they can what?
They want more money → so they can what?
They want to speak on stage → so they can what?
Do this at least a few times to go deep. For example, if you’re a health coach for moms, it might look something like:
My dream client Jane wants to lose her baby weight so she can fit in her old clothes. She wants to fit in her old clothes again so she can feel confident. She wanted to feel confident again so she can start pursuing entrepreneurship. She wants to pursue entrepreneurship so she can bring in income while still caring for her new baby.
Do you see how this provides a deeper understanding of why your client wants what you have to offer? It’s powerful!
3. Choose Your Title.
Pick a job title for what you do. A great rule of thumb is to be clear over clever. When I was first starting out, I picked some of the funniest titles. I wanted to sound cool. I remember one title I used was “International Success Mentor.” It sounds cute, but people don’t really know what it means. Now, I call myself a Business Coach, and I love it! It’s clear and tells people exactly what I do.
4. What Does Your Dream Client Need?
From your perspective, what does your dream client need to achieve their desired result? Think about 2-3 broad steps your dream client needs to take and write that down.
Using our previous example of Jane, the mom who wants to lose her baby weight – perhaps your beliefs as a health coach would be that she needs to shift her mindset, remove all processed foods from her diet, and exercise for 30 mins a day.
5. Call To Action
All client-attracting messaging must have a call to action. This part usually makes people nervous because they don’t want to be salesy or pushy. Here’s a script to help you with your call to action:
If you’ve decided that now is your time to (achieve your goal), then let’s schedule a time to chat. I have a handful of spots on my calendar open, and I’m committed to helping you with X, Y, and Z; all you have to do is click on the link. And I can’t wait to chat with you.
I would love to hear how you implemented this strategy in your business. Join my Facebook group and let me know how it worked for you.
Hi, I am Amy Yamada.
a Business Coach, Entrepreneur and Author of my signature "Create, Connect, Offer" system
When you market yourself and your business in an authentic and loving way, you attract authentic and loving clients. When you have a sales conversation that is inspiring, heart-centered, and dedicated to making a difference, your BEST clients will be thrilled to work with you!
My team and I are dedicated to helping you build a deep connection with yourself, your vision, and your audience so you can make a big difference for your ideal clients and create the income you desire! Over the last six years, I have coached hundreds of entrepreneurs and spoken in front of thousands of them on how to create unique marketing messaging, write e-mail copy that personally connects and converts, and have heart-centered sales conversations with the RIGHT clients.
Once you learn these skills, you can build ANY level of business you’d like.
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