How To Align Your Message for Client Attraction
I’ll be the first to admit it. In the first few years of my business, my messaging was all over the place. It was broad and confusing, and I’d have a coach ask me questions like, “What’s your Hook or your Big Promise?” I felt like I could do so many things, and I didn’t want to pick just one.
But as time went on and I continued to evolve in my business, my messaging evolved right along with it.
And this is a key distinction to understand as you and your business continue to grow. Not only will your audience grow along with you, but your messaging will, too.
So I want to share with you today some key strategies and questions you can ask to help you pick a lane and describe to your ideal clients exactly who you are and how you can help them.
After this exercise, you should find your most authentic message that is in complete alignment with the clients you want to serve.
1. Who Is My Ideal Client?
Now, if you’ve been around long enough, you’ve probably been asked this question before. But I want you to think about it differently.
Think about the very best student you have in your group or someone in a group you are part of that you want to emulate. This person shows up within the group at the top of their game, asks questions, and is determined to get results.
They are like an influencer inside your group or a group you are a part of.
- What are the characteristics of this person?
- How does she show up?
- How coachable is she?
Her challenges aren’t weaknesses; they make her stronger. She just has a gap to fill, and that’s where you step in. You help her overcome those challenges and draw upon her strength to help her overcome her challenges.
That’s who your ideal client is.
2. What Is My Client’s Desired Result?
Ask yourself what does my ideal client want? Some examples could be freedom to spend more time with their family, a loving and thriving marriage, or a better relationship with their children.
Most people stop there. But I’d like you to take it one step further. Add this phrase at the end…
So that…
Have a loving and thriving marriage so that they can feel connection and acceptance for their spouse.
This is also a great way to explain exactly how you can help your potential ideal client when talking with someone in a discovery call.
3. What Is Your Client’s Biggest Challenge or Pain Point?
Find out what it is that your ideal client struggles with the most. An example of this could be that they don’t like to show up on camera or can’t make it to their kids’ soccer games because they are overloaded at work.
Helping you find the answers to these questions will help you build a foundation for your messaging.
Once you have that foundation built, you can talk about it wherever you show up, whether on Facebook Lives or Instagram, and you continue to use those words every time you speak to someone.
Which will help you draw in the exact person you are looking to serve to continue to grow your impact and increase your revenue.
If you like this tip and you want to hear more, join us in our Facebook Group:
Hi, I am Amy Yamada.
a Business Coach, Entrepreneur and Author of my signature "Create, Connect, Offer" system
When you market yourself and your business in an authentic and loving way, you attract authentic and loving clients. When you have a sales conversation that is inspiring, heart-centered, and dedicated to making a difference, your BEST clients will be thrilled to work with you!
My team and I are dedicated to helping you build a deep connection with yourself, your vision, and your audience so you can make a big difference for your ideal clients and create the income you desire! Over the last six years, I have coached hundreds of entrepreneurs and spoken in front of thousands of them on how to create unique marketing messaging, write e-mail copy that personally connects and converts, and have heart-centered sales conversations with the RIGHT clients.
Once you learn these skills, you can build ANY level of business you’d like.
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