3 Essential Elements for Emails that Connect AND Convert
A few years back I was at a mastermind event with my accountability partner Tracy and she really wanted to get more sales calls booked.
At the end of the day, she still had 3 things to do, one of which was writing an email to her list to book calls.
I offered to write her email, and I did my process of connecting to her ideal client by asking her some questions.
When I finally shared the email with Tracy she was floored. Then she asked me how I did that, and I told her what I did. It was step by step and she told me I had an 11 step system!
When Tracy sent the email I wrote, she had 30 sales calls booked!
Tracy ended up using my email system for her entire enrollment period and made over $200K in sales!
I’m sharing the top 3 steps of that same email system with you today. Get excited!
1: Include a Deep Connection Statement Early on In Your Email
When you give an example, make sure it can really resonate with your ideal audience.
You can share your personal story, or the story of someone you know (like a client, colleague, friend, or family member).
What is something your ideal client is dealing with, and how are they feeling? Where were you? What was the feeling?
I often start these deep connection statements with words like:
I’ll never forget the moment when…
This reminds me of the time when…
When your ideal client reads that statement and they can relate to it, then you have earned her eyeballs for the rest of the email.
2: Write to One Person
Here’s how I do this. I think of one person who embodies my ideal client. Then I pull open a new email in my email inbox, as if I was going to write a single email to a friend.
This allows me to truly get in the space of writing to one person.
BONUS TIP: Subject Line is super important. If you need ideas, use the sent items in your personal inbox. Look at the kind of subjects you use when sending emails to your list. It can give you inspiration for what your true authentic voice is.
3: Add a Powerful P.S. at the End of Your Email
The P.S. is one of the most read parts of an email. I recommend you consider the “yeah buts” when you formulate your P.S. statement.
What I mean by that is, say you wrote an email inviting your client to book a call with you. What are the “yeah buts” coming up for that person? What’s holding them back from taking the action?
Speak into that.
For example “P.S. I know you are thinking you have done calls like this before and you aren’t really sure if it will really make a difference for you, but if you are feeling called to get support book the call. This could very well be the one thing that gets you where you want to go.”
Make sure you repeat the call-to-action.