How To Navigate The Spouse Objection
Today I’m speaking about the famous objection: I need to talk to my spouse.
The reason I’m bringing this up is that I have so many experiences, not only personally, but my clients experience this themselves.
Maybe you’ve had this experience before where you’re having this amazing conversation, it seems like such a great fit, but when you get to the part about making the investment or stepping into the program, they say they need to talk to their spouse.
And you get this sinking feeling and you aren’t sure where to take the conversation next. Maybe all of this fear comes up within you because maybe you’ve even had this same objection when you’re considering investing in a program.
So, how do you handle it?
Well, I used to really struggle with this conversation in the beginning stages of my business. But then I found a way to really connect with them and realized that they just need a little more support in those moments.
Sometimes there’s just something inside of them that’s holding them back from stepping into something they really want. I’m also not a fan of being pushy when I’m making an offer or handling an objection.
Because there’s usually more going on when they’re saying they need to talk to their spouse.
They may be stalling…
It’s possible they’re not ready to make a decision. So they’ll use this objection to buy them some time. It’s really human nature to want to take a little extra time, so they’ll use this to give them some more time to think about it.
They may need to talk about larger investments…
It could very well be that if they are investing $1000 or more, that is something they want to discuss with their spouse. That’s totally understandable.
Maybe they’re afraid of what their spouse will think…
This is the fun part! What are you going to do for yourself when you reach this goal?
What experience would you like to have? What have you been dreaming about purchasing, but you keep telling yourself you can’t have right now?
Maybe it’s a spa day or a vacation you’ve dreamed of. Maybe it’s as simple as buying yourself a new outfit at a boutique that you’ve never let yourself buy before.
Do what makes you feel really good here. Imagine yourself purchasing this reward and being aware of how it makes you feel when you think about it!
Maybe having a conversation about money feels selfish to them and going into that conversation may cause some arguments, conflict, or differences of opinion.
When I’m talking with my clients, I always lead with compassion and understanding. And I always appreciate the good communication between couples and partnerships. But I also don’t know the inner workings of their relationship and I NEVER assume anything.
I just lead by asking questions so that I can understand what’s going on. That conversation might sound something like this:
“I totally hear you. And I really respect couples who communicate with one another. And just so I have a sense of where you stand, is this something that you’re wanting to do?”
And if they say yes, I might say something like, “Do you believe your spouse will support you in this decision?” because remember I’m focusing on them and their vision. I want to make the biggest difference possible in their lives.
I also will ask, “Have you shared with your spouse what you’ve shared with me today about what you want and why you want it?” because sometimes, they haven’t shared it with their spouse in a way that they may have shared it with me.
And the answers to these questions will help me to take the next step in the conversation with them. I’m always trying to tune into where my client is at so I can help them step into bigger and better things, even if they might be a little fearful to do that.
Another conversation I have with my client is the difference between asking for permission and requesting support. So I’m sensitive to the situation and want to honor their relationship because I know it’s a vulnerable and sensitive topic.
If they go to their spouse and say something like, “Hey, I’m going to spend 1000s of dollars with this coach, is that cool?” It’s going to have a different conversation than if they say, “I just had an incredible conversation with a coach, I really want to step in and work with her. I would really love your support on this.”
When I’m talking with my clients, I always lead with compassion and understanding. And I always appreciate the good communication between couples and partnerships. But I also don’t know the inner workings of their relationship and I NEVER assume anything.
I just lead by asking questions so that I can understand what’s going on. That conversation might sound something like this:
“I totally hear you. And I really respect couples who communicate with one another. And just so I have a sense of where you stand, is this something that you’re wanting to do?”
And if they say yes, I might say something like, “Do you believe your spouse will support you in this decision?” because remember I’m focusing on them and their vision. I want to make the biggest difference possible in their lives.
I also will ask, “Have you shared with your spouse what you’ve shared with me today about what you want and why you want it?” because sometimes, they haven’t shared it with their spouse in a way that they may have shared it with me.
And the answers to these questions will help me to take the next step in the conversation with them. I’m always trying to tune into where my client is at so I can help them step into bigger and better things, even if they might be a little fearful to do that.
Another conversation I have with my client is the difference between asking for permission and requesting support. So I’m sensitive to the situation and want to honor their relationship because I know it’s a vulnerable and sensitive topic.
If they go to their spouse and say something like, “Hey, I’m going to spend 1000s of dollars with this coach, is that cool?” It’s going to have a different conversation than if they say, “I just had an incredible conversation with a coach, I really want to step in and work with her. I would really love your support on this.”
Sometimes I’ll have someone who will say, “Yes, he totally supports me, whatever I decide.”
If that’s the case, I’ll simply ask, “Okay, so verbally, are you in?”
When they say yes, I just frame it like this:
“Okay awesome. So why don’t I do this, I’ll go ahead and send you the agreements, and if you have your credit card available, I can take your information. But I won’t run anything or process anything until it’s official, just so we can move things forward. So my team and I both know what’s happening with you. And of course, nothing is official until you sign it.”
And usually about 99.9% of the time, this works really and they say yes.
And if they don’t make a decision while I’m on the call with them, I always schedule a follow-up call. Ask them when they’ll have a chance to talk to their spouse and once you know, schedule a time to follow up as soon as you can after they have that conversation with their spouse.
When you lead the conversation based on what you’re sensing about them and ask yourself how you can really make a stand for them or ask how you can support them, this whole conversation can really turn around and benefit your client in a really heart-centered way.
This creates a good foundation between you and your client as well because talking through it with them helps them to feel supported even before they invest with you.
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Hi, I am Amy Yamada.
a Business Coach, Entrepreneur and Author of my signature "Create, Connect, Offer" system
When you market yourself and your business in an authentic and loving way, you attract authentic and loving clients. When you have a sales conversation that is inspiring, heart-centered, and dedicated to making a difference, your BEST clients will be thrilled to work with you!
My team and I are dedicated to helping you build a deep connection with yourself, your vision, and your audience so you can make a big difference for your ideal clients and create the income you desire! Over the last six years, I have coached hundreds of entrepreneurs and spoken in front of thousands of them on how to create unique marketing messaging, write e-mail copy that personally connects and converts, and have heart-centered sales conversations with the RIGHT clients.
Once you learn these skills, you can build ANY level of business you’d like.
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