The 5 Step Framework For Creating Your Workshop
Through the years, I’ve worked with different coaches to develop tactical scripts for some of my presentations. What I’ve found is that those scripts took away the essence of who I am. And one of my values is to have deep connections with my audience and with my clients. So, for me, scripts just didn’t work.
What I use in my own business is a specific framework to create that deep connection with the people there, investing their time with me during that workshop I’m taking them through.
Today, I’m going to walk you through that simple framework so that you, too, can create a deep connection with your audience inside of your workshops.
Step #1: Tell A Story
Always start your workshop out with a story. It doesn’t have to be your big “Hero’s Journey”. It can be something as simple as a realization you had as you were journaling. Or it could be a story that happened between you and your child that helped you to come to a realization you hadn’t before.
An example of a story that I share is that we traveled all over the place when I was a young girl. I grew up on a U.S. Military Base in Yokohama, Japan. My father, who’s Japanese, and my mother, who was American, decided to take us three kids to the United States on an Amtrak train journey, so we could travel from city to city, and enjoy the scenery along the way.
I was seven years old, and honestly, I didn’t care about the scenery; I only cared about making friends. And on this trip, I met a handful of girls my age that became my friends. We became penpals (like writing actual snail mail letters that we’d send internationally), and we wrote to each other when we parted ways from that trip. One of them became a penpal for about seven years until we lost touch. But then, when Facebook made its debut, we reconnected and started to chat again.
This story relates to one of the first ways that my craving for a deeper connection shows through. It’s something that has always been very important to me. And it’s a way for me to give an example of how that core value has always shown through for me.
Step #2: Share 3 Things Your Audience Should Know About You
The first thing that you would want to talk about is something that connects with your audience. An example you could use is that you are on the same journey and share some details about that journey. Where you started, how long it took you to get where you are, and why you decided to do what you’re doing.
The second and third points would be around what your core elements are. How your expertise can help them and what you stand for. For instance, my core elements are creating deep connections, and my expertise is in messaging, and then I share why those are relevant to what I’m teaching in the workshop.
Step # 3: What Journey Will You Take Them On?
Decide whether you’d like to take them through 3 elements or if you’d prefer to take them through an experience. This is where you think outside of the box. What has made the biggest difference for you? What could you guide them through?
What do you wish someone would have provided for you when you were where they are now? Keep it simple.
Think about what will really help them and then follow through with that. It doesn’t have to be clever and unique. Provide them with something so good, they can’t ignore it!
Step #4: Create your CTA
This is where most people get caught up, but it’s very simple. You create a call to action about ¾ of the way through your presentation. Most of my clients are making high-ticket offers, so they are looking for their audience to book a call with them.
You can ask a simple question, “Who here would like some personalized help with this?” And then you pop a link in the chat for them to book a call with you.
It’s really that simple.
Step #5: Open Q&A
And at the end, do a simple open Q& A with them and answer any questions they have, and again at the end, transition to offering a way to book a call if they’d like to work with you.
Once you have all five of those steps down, you’ll be able to create those same deep connections with your audience so that you can continue to master delivering workshops that create real value for your audience.
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Hi, I am Amy Yamada.
a Business Coach, Entrepreneur and Author of my signature "Create, Connect, Offer" system
When you market yourself and your business in an authentic and loving way, you attract authentic and loving clients. When you have a sales conversation that is inspiring, heart-centered, and dedicated to making a difference, your BEST clients will be thrilled to work with you!
My team and I are dedicated to helping you build a deep connection with yourself, your vision, and your audience so you can make a big difference for your ideal clients and create the income you desire! Over the last six years, I have coached hundreds of entrepreneurs and spoken in front of thousands of them on how to create unique marketing messaging, write e-mail copy that personally connects and converts, and have heart-centered sales conversations with the RIGHT clients.
Once you learn these skills, you can build ANY level of business you’d like.
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