The 5 Step Framework For Creating Your Workshop

Through the years, I’ve worked with different coaches to develop tactical scripts for some of my presentations. What I’ve found is that those scripts took away the essence of who I am. And one of my values is to have deep connections with my audience and with my clients. So, for me, scripts just didn’t work.

What I use in my own business is a specific framework to create that deep connection with the people there, investing their time with me during that workshop I’m taking them through. Today, I’m going to walk you through that simple framework so that you, too, can create a deep connection with your audience inside of your workshops.

Step #1: Start With A Story

To truly deeply connect with your audience, start your workshop with a story that shows them who you are as a person. It doesn’t have to be your big “Hero’s journey” – even a small anecdote can be powerful. For example, you could share a moment of realization you had while journaling or a story about a trip that impacted you deeply.

An example of a story that I share is that we traveled all over the place when I was a young girl. I grew up on a U.S. Military Base in Yokohama, Japan. My father, who’s Japanese, and my mother, who was American, decided to take us three kids to the United States on an Amtrak train journey, so we could travel from city to city, and enjoy the scenery along the way. I was seven years old, and honestly, I didn’t care about the scenery; I only cared about making friends. And on this trip, I met a handful of girls my age that became my friends. We became penpals (like writing actual snail mail letters that we’d send internationally), and we wrote to each other when we parted ways from that trip. One of them became a penpal for about seven years until we lost touch. But then, when Facebook made its debut, we reconnected and started to chat again.

This story relates to one of the first ways that my craving for a deeper connection shows through. It’s something that has always been very important to me. And it’s a way for me to increase audience engagement by giving an example of how that core value has always shown through for me.

 

Step #2: Share 3 Things Your Audience Should Know About You

The first thing that you would want to talk about is something that connects with your audience. An example you could use is that you are on the same journey and share some details about that journey. Where you started, how long it took you to get where you are, and why you decided to do what you’re doing.

Then, outline your core elements and how they can help your audience. For instance, my core elements are creating deep connections, and my expertise is in messaging, and then I share why those are relevant to what I’m teaching in the workshop.

Step # 3: What Journey Will You Take Them On?

Decide what journey you want to take your audience on. This is where you think outside of the box. What has made the biggest difference for you? What could you guide them through? Consider what would be most helpful to your audience and what you wish you had access to when you were in their position.

Think about what will really help them and then follow through with that. It doesn’t have to be clever and unique. Provide them with something so good, they can’t ignore it!

Step #4: Create your CTA

Don’t get caught up in creating a complicated call-to-action (CTA). Keep it simple and straightforward. If you’re offering high-ticket services, invite your audience to book a call with you about personalized help. A simple question like “Who here would like some personalized help with this?” followed by a link in the chat can be effective.

If you want to take things to the next level, use the latest tech to improve your CTA during live events and workshops. With AI-powered tools, like Affectiva, you can monitor your audience’s engagement level in real-time by analyzing their facial expressions, body language, and tone of voice. By doing this, AI can help you understand which parts of your presentation are resonating with your audience and which aren’t. Once you have this information, AI can suggest changes to your CTA to make it more effective. For example, if your audience seems to be most interested in a certain topic, AI may recommend that you include a CTA that relates directly to that topic.

FInally, Using ChatGPT to write post-workshop sequence can be a great way to follow up with workshop attendees and keep them engaged. With its natural language processing capabilities, ChatGPT can create personalized messages that resonate with the audience and encourage them to take action. The post-workshop sequence can include a call-to-action (CTA) to prompt attendees to sign up for the next workshop, share their feedback, or subscribe to a newsletter.

Step #5: Open Q&A

End your workshop with an open Q&A to answer any remaining questions your audience may have. This is also a great opportunity to transition to your CTA again and invite your audience to work with you further.

Once you have all five of those steps down, you’ll be able to create those same deep connections with your audience so that you can continue to master delivering workshops that create real value for your audience.

Was this framework helpful? Want to hear more? Join us at Amy’s next LIVE workshop.

Hi, I am Amy Yamada.

Hi, I am Amy Yamada.

a Business Coach, Entrepreneur and Author of my signature "Create, Connect, Offer" system

When you market yourself and your business in an authentic and loving way, you attract authentic and loving clients. When you have a sales conversation that is inspiring, heart-centered, and dedicated to making a difference, your BEST clients will be thrilled to work with you!

My team and I are dedicated to helping you build a deep connection with yourself, your vision, and your audience so you can make a big difference for your ideal clients and create the income you desire! Over the last six years, I have coached hundreds of entrepreneurs and spoken in front of thousands of them on how to create unique marketing messaging, write e-mail copy that personally connects and converts, and have heart-centered sales conversations with the RIGHT clients.

Once you learn these skills, you can build ANY level of business you’d like. 

Follow me on FACEBOOK.

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